Utilizing consumer data for decision-making

📢 Notice !!
This is designed for a project contest hosted by Shinhan Financial, Inc., using Data curation to help a business's decision-making by analyzing consumer data.
🏆 ShinHan Financial Group Bigdata Hackathon - Encouragement Award


Project Outline

🚩 Project title: New business proposals with consumer data

🚩 Purpose of the project:
Using consumer data to make decisions about proposing new businesses. Through the big data of customers provided by Shinhan Card, we analyzed the consumption patterns of those customers and proposed a new consumption platform on the metaverse.

🚩 Data:

  • Data about consumer using Shinhan card => 473,226 people !! (Row)
  • 7 Demographic data + 167 Consumption patterns data + 5 Financial credit data (Column)


A business proposal with consumer data

: Suggestions for building a lifestyle platform using the metaverse